BRAND: Brand recognition and attitude norms database

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Given the relevance of consciousness and attitudes, we collected such scores for each brands and logos in different years, each 2020 and 2024.

Given the relevance of consciousness and attitudes, we collected such scores for each brands and logos in different years, each 2020 and 2024. We also measured liking, which is a proxy for brand or emblem attitudes, because it is among the commonest dependent variables in branding and consumer analysis (e.g., Keller, 1987, 1993; Percy & Rossiter, 1992). The third and ultimate elementary decision was which measure(s) to include. Indeed, familiarity (or awareness) can serve as either a predictor or a control factor leia mais in an excellent variety of research.

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